PS4 Supply Can’t Keep Up With Demand, Says Sony

The supply problem that the PlayStation 4 is facing after launching in more than 50 countries is a serious issue for Sony… in a good way. The company’s console is in such high demand that no matter how often they try to bring in weekly shipments, they just can’t keep up.

It was recently revealed in an interview with GotGame by Sony’s head of hardware marketing, John Koller, that the PlayStation 4’s supply situation – one that Sony has been suffering since it launched late last year – hasn’t gone away. Gamers are decidedly head-over-heels for the console, saying…

This is not a lie. We recently reported on Microsoft struggling to move an extra 900,000 SKUs of the Xbox One off store shelves. The company is having serious issues getting people to pick up the $500 unit, which is both more expensive and technically inferior than the PS4. Based on the brief charts, however, you can see that the Now In Stock pages do coincide with Koller’s comments: the PS4 is regularly out of stock.

Koller went on to say that…

By comparison, we have Sony in more territories with 4.2 million units sold and tons of demand, and the Xbox One in fewer territories with 3 million units sold and lesser demand. It’s not looking good for the Micro ‘S’.

Then again, February will be the real challenge for both console manufacturers since there are no super-big releases scheduled to drop and a lot of the holiday momentum will be wearing off.

The software will have to move the consoles for the fence-sitters, and at this point I just don’t see anything in the February line-up that looks like it will get people to commit to the $400 PS4 or $500 Xbox One.

The only saving grace for Sony is that Microsoft’s foot-shooting messed them up so bad that they basically pushed gamers into the arms of the PS4. With a higher price point and even more rumors about another multiplatform game set to underperform on the Xbox One graphically, as noted on Spawn First, the Xbox One is facing an uphill struggle that might nearly rival Nintendo’s.

I imagine 2014 will be a battle for second place between Microsoft and Nintendo, but I’m hoping we get to see another rematch over the long haul between Sony and Nintendo this time around.Graph1


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2 Responses to PS4 Supply Can’t Keep Up With Demand, Says Sony

  1. saskiastomph says:

    On the 15th November 2013, the new PlayStation 4 was released to the public. However, since the games console has been in such high demand due to its improved graphics and multiple other features, Sony are no longer able to keep up with the demand no matter how many shipments they bring in per week.

    A PS4 console costs $400 and is available in more countries than the Xbox One costing $500. In addition to price and availability, the Sony console is said to have better features. This is the reason as to why the demand for the PlayStation is so great. Therefore, as seen on the graph above, since the demand for the good is so high and the supply so low, there is a possibility of a price rise in the near future. This is in fact has also been stated in the article, presenting it as a rumor which could in fact be true. Thus, this case would be considered a change in the determinant of demand; the price of a related good.

    In addition to the great demand, a mistake made by Microsoft (Xbox One), has been causing gamers to prefer PlayStation increasing demand even more greatly, this being a change in the determinant of demand; taste.

    Overall, due to all the changes in the determinants, demand has risen substantially, this possibly causing a future increase in price for the games console.

  2. Good article and good application. What you need to show here is also a shift in demand to show the determinant taste or something more significant. Supply curve should be more inelastic to demonstrate the limitation. Score 5

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